Elevators are an essential part of urban infrastructure, yet they continue to create confusion and inefficiencies for users. Whether it’s figuring out which call button to press, or navigating unclear control panels, the experience can be frustrating. We have transformed the elevator into an accessible experience that tackles these real-world problems while improving efficiency and user experience.

Cambrian Bioworks recognized the need for a new user interface for Manta, their advanced DNA extraction machine. Despite its groundbreaking technology, Manta's existing interface failed to meet the usability expectations of its diverse user base, leading to inefficiencies in real-world applications.

The global eVTOL aircraft market, worth around USD 1.71 billion, ****is predicted to grow to around USD 24.1 billion by 2031. But as innovation in this sector accelerates, are cities prepared to integrate them into existing transportation systems and infrastructure?